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RETAIL · HOME IMPROVEMENT
The Home DepotHOME DEPOT
vs
Lowe's Home ImprovementLOWE'S

Two home improvement giants, one market. Revenue, margins, market share, and stock performance — every metric that matters for FY2024.

HD IR (Feb 25, 2025)LOW IR (Feb 26, 2025)MacrotrendsCSIMarket
ANNUAL REVENUE
$159.5B
HOME DEPOT
$83.7B
LOWE'S
HD ++90.6%
FY2025 ended Feb 2025
REVENUE / STORE
$68.0M
HOME DEPOT
$47.9M
LOWE'S
HD ++$20.1M
HD 2,347 · LOW 1,748 stores
MARKET SHARE
52.4%
HOME DEPOT
26.6%
LOWE'S
HD ++25.8pp
Home improvement retail
STORE FOOTPRINT
2,347
HOME DEPOT
1,748
LOWE'S
HD ++599
HD ~105K sqft · LOW ~112K sqft avg
01. SCALE & DOMINANCE
📈5-Year Revenue TrendFY2020 – FY2025 · $B

FY2021 was the COVID boom peak. HD has recovered to new highs ($159.5B); LOW is still below its FY2022 peak as housing market cools.

FY20FY21FY22FY23FY24FY2504080120160
  • Home Depot
  • Lowe's
🌟Market Share SunburstUS HOME IMPROVEMENT MARKET · 2024

Outer ring = company share. Inner ring = Pro vs DIY customer split. Tap any segment to see the exact share. HD's 52.4% is nearly double Lowe's 26.6%.

MARKETSHAREtap to explore
Home Depot 52.4%
Lowe's 26.6%
Others 21%
⚖️Scale Head-to-HeadFY2025 key metrics

Every major scale metric in one view — revenue, store count, revenue per store, and market share. The center badge shows the winner.

HOME DEPOTLOWE'S
159.5
REV $B
83.7
2347
STORES
1748
68
REV/STR
47.9
52.4%
MKT SHR
26.6%
52.4%
Home Depot
26.6%
Lowe's
21%
Others
02. PROFITABILITY ENGINE
💰Margin Breakdown% of revenue · FY2025

Gross margins are nearly identical (33.4% vs 33.3%). The gap opens at operating and net margin, where HD's scale advantage compounds.

HOME DEPOTLOWE'S
33.4%
GROSS
33.3%
13%
OPER
12.5%
9.3%
NET
8.3%
17.4%
SG&A
18.7%
💸Revenue Flow: Where the Money GoesSANKEY WATERFALL · FY2025 ACTUALS

Toggle between HD and LOW to see how each dollar of revenue flows through the P&L. Each bar width represents % of total revenue.

HOME DEPOT
Revenue$159.5B  (100.0%)
Cost of Goods$106.2B  (66.6%)
Gross Profit$53.3B  (33.4%)
SG&A$27.8B  (17.4%)
Oper. Income$20.7B  (13.0%)
Tax$5.0B  (3.1%)
Net Income$14.8B  (9.3%)
LOWE'S
Revenue$83.7B  (100.0%)
Cost of Goods$55.8B  (66.7%)
Gross Profit$27.9B  (33.3%)
SG&A$15.7B  (18.8%)
Oper. Income$10.5B  (12.5%)
Tax$2.5B  (3.0%)
Net Income$6.9B  (8.2%)
👷Pro vs DIY Customer Mix% of revenue

Pro customers (contractors, builders, tradespeople) spend 3–5× more per trip than DIY customers and have higher loyalty.

Home DepotPro 50% · DIY 50%
PRO 50%
DIY 50%
Lowe'sPro 27.5% · DIY 72.5%
PRO 27.5%
DIY 72.5%
03. STORE FOOTPRINT
🔥State-by-State Store DensityHEATMAP GRID — TOGGLE HD / LOWE'S / BOTH

Each square = one US state. Color intensity = store count. States sorted by total stores (highest first). Tap any square to see exact counts.

CA285
TX248
FL195
NY132
GA118
PA112
OH105
NC95
IL98
VA88
MI88
AZ82
TN72
WA72
NJ68
CO58
IN55
AL52
MO52
MD52
SC48
KY42
WI42
MA42
LA38
MN38
OR35
OK32
AR30
NV32
MS28
CT28
UT28
KS24
IA22
WV18
NM18
ID16
NE16
NH12
ME10
DE8
MT8
RI6
ND5
SD5
VT5
WY5
HI5
AK4
STORE COUNT DISTRIBUTION
1-20
15 states
21-50
15 states
51-100
13 states
101-200
5 states
200+
2 states
Each square = 1 state. Darker = more stores. Sorted by total stores (highest first). Home Depot: 2,347 total stores across 50 states.
📍US Store Density MapINTERACTIVE MAP — TOGGLE HD / LOWE'S / BOTH

Circle size = store count in that state. Tap any circle to see exact counts. HD leads in every major state.

Tap any circle to see exact store counts · Circle size = store count

Home Depot: 2,347
Lowe's: 1,748
04. BRANDS & BATTLEGROUND
🏷️Product Category ExplorerINTERACTIVE — CLICK A CATEGORY

Click any category to see revenue share, key brands, and exclusive partnerships for each company.

🔧 Power Tools
HOME DEPOT28% of revenue
LOWE'S22% of revenue
HD KEY BRANDS
Milwaukee
DeWalt
Ridgid
Makita
LOW KEY BRANDS
Craftsman
DeWalt
Kobalt
Bosch

HD has exclusive Ridgid & Milwaukee deals. LOW owns Kobalt house brand.

🗳️Product Category TreemapREVENUE SHARE BY CATEGORY · TOGGLE HD / LOW

Each rectangle = one product category. Area = % of revenue. Toggle between HD and LOW to see how their category emphasis differs.

Power Tools28%Lumber & Build22%Paint & Décor12%Garden10%Flooring9%Appliances8%Other11%
Power Tools 28%
Lumber & Build 22%
Paint & Décor 12%
Garden 10%
Flooring 9%
Appliances 8%
Other 11%
🕸️6-Axis Skill RadarNORMALIZED SCORE 0–100

Six dimensions normalized to 100. HD dominates 5 of 6 axes; LOW wins only on 5-year stock return.

Revenue ScaleStore EfficiencyProfitabilityMarket SharePro Customer MixStock 5-yr
  • Home Depot
  • Lowe's
05. INVESTOR STORY
📊5-Year Indexed Stock ReturnINDEXED TO 100 AT JAN 2021 · MORNINGSTAR

Both stocks underperformed the S&P 500 over 5 years, but LOW outperformed HD by ~20 percentage points.

202120222023202420252026050100150200
  • HD
  • LOW
  • S&P 500
🎯Efficiency Arc GaugeCONCENTRIC RINGS · ORANGE = HD · BLUE = LOW

Each ring = one efficiency metric. Arc length = performance relative to max. Outer ring = revenue per store, middle = gross margin, inner = net margin.

REV / STOREGROSS MARGINNET MARGINEFFICIENCYRINGSHDLOW
REV / STORE
68Mvs47.9M
GROSS MARGIN
33.4%vs33.3%
NET MARGIN
9.3%vs8.3%
💹Investor Metrics Head-to-HeadFY2025 reported figures

Key metrics that drive institutional investor decisions: dividend yield, P/E ratio, and 5-year total return.

HOME DEPOTLOWE'S
62%
5YR RTN
82%
2.4%
DIV YLD
2.1%
22.1
P/E
20.4
68M
REV/STR
47.9M
06. COMPETITIVE THREATS
⚠️Who's Eating Their Market ShareESTIMATED MARKET SHARE %

The remaining 21% of the home improvement market is split among several challengers. Amazon is the fastest-growing threat, targeting HD and LOW's highest-margin categories.

AmazonOnline
8.2%
Tools, hardware, smart home — fastest growing threat
WalmartBig Box
4.1%
Paint, basic hardware, garden — price-driven
Ace HardwareFranchise
3.8%
Neighborhood convenience, strong loyalty
MenardsRegional
3.2%
Midwest dominance, aggressive pricing
True ValueFranchise
2.1%
Rural and suburban reach
DTC BrandsOnline
2.8%
Milwaukee, DeWalt, Ryobi direct-to-consumer
07. RISE & FALL TIMELINE
🕰️Key Moments in HistorySIDE-BY-SIDE TIMELINE · 1978–2024

From competing hardware stores to a $300B duopoly — the key moments that shaped both companies, aligned chronologically.

HD
Home Depot founded in Atlanta by Bernie Marcus & Arthur Blank
1978
1979
LOW
Lowe's goes public on NYSE (founded 1946 in North Carolina)
HD
Home Depot IPO — raises $4.1M at $12/share
1981
1989
LOW
Lowe's shifts to big-box format, abandons small-town stores
HD
HD becomes #2 US retailer by revenue, behind only Walmart
1999
2007
LOW
Lowe's surpasses 1,500 stores, peaks at $48B revenue pre-crisis
HD
Financial crisis: HD revenue drops 7.8%, closes 15 stores
2008
2014
LOW
Lowe's acquires RONA (Canada) for $3.2B — international push
HD
HD acquires Interline Brands — doubles down on Pro contractor market
2017
2018
LOW
Marvin Ellison becomes CEO, pivots LOW to Pro-first strategy
HD
COVID boom: HD revenue surges +19.9% to $132B in FY2021
2020
2020
LOW
COVID boom: LOW revenue surges +24.2% to $89.6B in FY2021
HD
HD acquires SRS Distribution for $18.25B — largest acquisition ever
2022
2024
LOW
LOW revenue declines to $83.7B as post-COVID housing market cools
09. GLOBAL PERSPECTIVE
🌎Global Home Improvement MarketMARKET SIZE BY REGION · 2024 · $B

HD and LOW dominate North America but have virtually no presence elsewhere. The global home improvement market is $778B — HD+LOW capture only 31% of it.

North America$305B
HD 52.4%
LOW 26.6%
HD+LOW dominate 79% of NA
Europe$220B
Kingfisher (B&Q) leads; HD exited 2007
Asia-Pacific$180B
Fastest growing; local players dominate
Latin America$45B
Sodimac (Chile) leads; LOW has RONA in Canada
Middle East/Africa$28B
Emerging market; no HD/LOW presence
🏆World's Largest Home Improvement RetailersANNUAL REVENUE · 2024 · $B

HD and LOW are the two largest home improvement retailers in the world by a wide margin. The next largest (Leroy Merlin) is 4.5× smaller than LOW.

0B40B80B120B160BHomeDepotLowe'sKingfisherLeroyMerlinBunningsSodimac
Home Depot🇺🇸 USA · 2,347 stores in US, Canada, Mexico
Lowe's🇺🇸 USA · 1,748 stores in US; RONA in Canada
Kingfisher🇬🇧 UK · B&Q, Castorama — 1,900 stores in Europe
Leroy Merlin🇫🇷 France · 12 countries, 450+ stores in Europe/Asia
Bunnings🇦🇺 Australia · Dominant in Australia & NZ; tried UK, failed
Sodimac🇨🇱 Chile · Latin America leader, 350+ stores
10. VERDICT
⚖️Head-to-Head Scorecard10 CATEGORIES

Every major metric, one winner per row. Tap KEY TAKEAWAY for the full verdict.

HD
Revenue Scale
HD is 1.9× larger
HD
Revenue/Store
+$20M per store
TIE
Gross Margin
33.4% vs 33.3% — essentially tied
HD
Operating Margin
13.0% vs 12.5%
HD
Market Share
52% vs 27%
HD
Pro Customer Mix
50% vs 28% Pro revenue
LOW
5-yr Stock Return
LOW +82% vs HD +62%
LOW
Online Sales Growth
LOW +9.5% vs HD +9% Q4 2024
HD
Store Footprint
2,347 vs 1,748 stores
LOW
Appliance Category
LOW invests more in appliances
8
HD wins
1
Tied
2
LOW wins
THE VERDICT

Home Depot is the undisputed market leader — 1.9× larger by revenue, 52% market share, and a Pro-first strategy that has compounded for a decade. The SRS Distribution acquisition ($18.25B) cements its dominance in the professional contractor market.

Lowe's counters with a stronger 5-year stock return (+82% vs +62%), a lower P/E multiple (20.4× vs 22.1×), and a CEO-driven transformation that is still playing out. For investors, LOW may offer more upside — but HD is the safer, larger, and more dominant business today.

DATA SOURCES
PRIMARYHome Depot FY2024 Earnings Press Release, Feb 25 2025 (ir.homedepot.com)
PRIMARYLowe's Q4 2024 Earnings Press Release, Feb 26 2025 (corporate.lowes.com)
SECONDARYMacrotrends — HD & LOW 5-year revenue history
SECONDARYCSIMarket Q4 2025 — Home improvement retail market share
SECONDARYMorningstar — HD & LOW 5-year stock performance
As of April 2025. Math verified by formula. All figures in USD.